Quick Manual

Audit

Run a full account health check. Claude reads our built-in audit guide, pulls your data, and presents a structured report with specific recommendations. You can download the report as a Word document to send to your client.

Audit my Google Ads account

Full structured report: overview, conversion tracking, per-campaign breakdown, keyword gaps, prioritized recommendations.

Audit my Google Ads and save it as a Word document

Same audit, delivered as a downloadable .docx you can open in Google Docs or Word.

Which campaigns are spending money but not converting?

Finds campaigns with spend but zero or low conversions. The fastest way to spot waste.

Is my ROAS good enough?

Compares your ROAS against benchmarks. For ecommerce: above 590% is healthy, below 300% needs attention.

Are my ads showing at the top of search results?

Checks the Abs.Top % for each campaign. Target is 30–40% for Search campaigns.

What conversions is my account tracking? Is anything broken?

Lists every conversion action, whether it's actually firing, and if values are set up correctly.

Audit the Nordic Sports account under my MCC

For agencies: specify which client account to audit by name. Claude finds it under your MCC.

Compare this month's performance to last month

Claude pulls two date ranges and shows you the trend.

Optimization & Management

Fix the issues the audit found. Add missing keywords, fill coverage gaps, and improve your ad copy. Claude asks for your approval before making any changes to your account.

What keywords am I missing?

Claude reads your top landing pages, compares against your keyword list, and suggests what's missing.

Add those missing keywords to the right ad groups

After the gap analysis, Claude adds keywords (Exact + Phrase match) with your approval.

Add a new ad to the Running Shoes ad group

Claude writes a new RSA with headlines and descriptions, shows it to you, then adds it after you approve.

Write better headlines for my existing ads

Claude checks your landing page and keywords, then suggests headlines that fit the 30-character limit.

Which of my ad groups have only one ad? They need more.

Google recommends at least 2 RSAs per ad group for testing. Claude can find the gaps and write new ads.

Show me all pages on my website

Claude reads your sitemap and shows every page. Useful for picking landing pages for new ads or ad groups.

Claude never changes your account without asking first. Every write operation (adding keywords, creating ads, creating ad groups) goes through a confirmation step where you see exactly what will happen before you say "go ahead".

Competition Research

See who competes against you in Google Ads, what they sell, and what keywords they likely bid on. Claude finds your competitors automatically from your auction data, then crawls their websites to find opportunities you're missing.

Research my competitors

Claude finds your top competitors from auction data, visits their websites, and compares their content against your keyword list.

Research these competitors: competitor1.com, competitor2.com

If you already know your competitors, just name them. Claude visits their sites and extracts keyword opportunities.

What products does competitor1.com sell?

Claude reads the competitor's sitemap and product pages to show you their catalog and categories.

Find keywords my competitors bid on that I don't

The core gap analysis: compare competitor page content against your keyword list and surface what's missing.

Combine research with action. After competitor research, you can say "create ad groups for the top 5 missing keywords" and Claude will build the SKAGs, write the ads, and pick landing pages from your site — all in the same conversation.

Building Campaigns & Ads

Create new ad groups with keywords and ads in one step. Claude writes the ad copy, picks the best landing page from your site, and creates everything after you approve. Each ad group gets one keyword in Exact and Phrase match, plus a Responsive Search Ad.

Create ad groups for these keywords under my Search campaign: running shoes sale, yoga mats online, wireless headphones

Claude creates one ad group per keyword (SKAG), each with Exact + Phrase match and a tailored RSA.

Find the best landing page on my site for "running shoes"

Claude reads your sitemap and picks the most relevant page for the keyword.

Write 5 headlines for a running shoes ad, max 30 characters each

Claude writes headlines within Google's character limits. You can edit before they go live.

Research competitors, find gaps, and create ad groups for the best opportunities

The full chain in one prompt: research → identify gaps → pick landing pages → write ads → create SKAGs. Claude does each step and confirms before creating anything.

Tips

You don't need to remember commands

Just describe what you want in plain language. Claude reads our built-in guides and knows which tools to use. Say "audit my account" and Claude handles the rest.

Chain actions in one conversation

Start with an audit, then fix the issues Claude found, then research competitors, then create new ads — all in the same conversation. Claude keeps context the whole time.

Specify your client by name

If you manage multiple accounts under an MCC, just say the client name: "audit the Nordic Sports account". Claude finds the right account automatically.

Ask for a Word document

After any audit or analysis, say "save this as a Word doc". You get a downloadable .docx file you can open in Google Docs, add your logo, and send to your client.

Set tools to "Always approve"

In Claude's connector settings, set AdvertisingMCP tools to "Always approve". This prevents a permission popup on every tool call. Claude still asks you before making any changes to your account.

We update the guides continuously

AdvertisingMCP includes built-in expert guides that Claude reads before auditing or building campaigns. We update them based on what we learn from real client work. You always get the latest version automatically.

Ready to try?